How to add a Shipping Policy URL in Google Merchant Center
Platform: Google Merchant Center
- Sign in to Google Merchant Center and open your business information / about your business settings.
- Locate the shipping policy (or customer service) URL field Google uses for store trust signals.
- Generate a hosted shipping policy that covers regions, carriers, timelines, and any surcharges.
- Paste the HTTPS URL, save, and verify the page loads without geo-blocks or cookie walls that hide the content.
- Keep shipping rates in Merchant Center aligned with what the policy page promises.
FAQ
What must the shipping policy include?
Where you ship, typical delivery windows, who pays shipping, and how delays or lost packages are handled.